in Branding, Competitive Intelligence, Education, Life, Personal Brand, The Future

Seth’s Blog

seth-godinWhen everyone has access to the same tools

…then having a tool isn’t much of an advantage.

The industrial age, the age of scarcity, depended in part on the advantages that came with owning tools others didn’t own.

Time for a new advantage. It might be your network, the connections that trust you. And it might be your expertise. But most of all, I’m betting it’s your attitude.

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