Mobile, video, and programmatic. These are all top of mind for brands. But where does content development fit in? Kim Larson, global director of Google BrandLab, shares how her team helps marketers improve and streamline their YouTube marketing strategies and feed the proverbial content monster.
Google and YouTube have been pushing their users harder for full identity disclosure, but do you really know what you stand to gain, and lose? Before you commit to giving out your real identity and name across your YouTube and Google+ accounts, weigh the pros versus the cons with this list I’ve put together, and then decide for yourself if it’s really in your best interest, not just Google’s.