Nothing is Free

Albert Einstein

“Sometimes one pays the most for things they receive for free.”

− Albert Einstein

The current rule of thumb on the web says that … if an app or a service is free, THE USER is the real product.

Our Web shopping, listening & reading habits are worth big money to advertisers & marketers. That’s where Facebook, Twitter & Google get their revenue & massive stock valuations.

NO, I’m Not On Facebook!

No FacebookI love the  question “are you on Facebook?” First I smile and say no I don’t use Facebook, and then realize I’ve just been given another great opportunity to deliver my patented elevator sales speech…

… As a Digital Strategist I help individuals & organizations effectively leverage digital technology and apply limited resources to achieve their online goals. And one of the best ways to be accessible to all of the 3+ billion global Internet users (3,079,339,857 as of 12/31/14, internetworldstats.com), and not just the walled 1 billion Facebook users, is to have my own branded personal website/blog & email (CraigBarry.com). For the cost of a couple of beers ($12USD/yr.) I can offer whatever content I choose and have complete control over privacy, context and monetization – I can’t do that using Facebook. 

If time is really short – I just say − I just noticed that the number of worldwide Facebook user and smokers both just passed the 1 billion mark!

Do you smoke? Why not? Everyone else is doing it.

Maybe it is time to separate yourself from the rest of the pack!

What is Personal Branding?

Brand YouPersonal Branding (the brand called “You”) is a very current topic that was first introduced by Napoleon Hill in 1937 in his book “Think and Grow Rich”.

Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.

In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility advance their careers, and build self-confidence.