When people first construct a “personal brand,” the last thing they’re concerned about is juggling the content, data, monitoring and associated analytics that come along for the ride. Personal branding sounds like a great idea on the surface. It allows you to control ownership of your voice, create thought leadership and add credibility to your professional outreach.
Can’t I just rely on LinkedIn, About.me, Twitter and all those other “free” services?
In a word – NO! The reason is that you want to own your online assets as much as possible, not rent them.
There are a number of disadvantages to using these free services:
- They can lock you out. There is no guarantee of service with these free accounts. All of their terms of service state that they can shut down on a moment’s notice. And most of them stipulate that they don’t have to give you your content back.
- They can evict you. Your account can be removed at any time, for any reason, and usually without recourse. There are numerous stories of Facebook, Twitter and blog accounts that get shut off and even deleted. Sometimes these are accidental, other times they are due to alleged violations of terms of service, but every so often there is no explanation.
- They can use your stuff. On most of these networks, their terms of service state that while you maintain ownership of your content, you also grant them a universal right to reuse your content for their own purposes.
- They can relocate you. If a service gets acquired, its domain name might change, which means that your URL would change. The most valuable online currency is inbound links. If your domain changes, those links get broken and you have no power to repair them.
- They own your improvements. Search engine rankings are always maintained at the domain level. If your personal website is “you.facebook.com,” then all the search engine “juice” allocates to “facebook.com.” You can’t really earn any ranking for yourself.
Register Your Personal Domain Name Today!
Before you can build your house, you’ll need a plot of land on which to construct it. That Internet land is a domain name. You can register a domain for less than $12USD per year. I use Name.com and NameCheap.com. (affiliate link).
Register the domain name of your choice at NAME.com
As the text that will be seen & repeated the most throughout life, what can you do to make your name leave a positive impression?
REGISTER & SECURE YOUR PERSONAL INTERNET DOMAIN NAME
Your PERSONAL NAME could very well be the single most valuable piece of virtual real estate you will ever own & a Personal Domain Name will immediately raise your EXPERT status!
Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.
In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility advance their careers, and build self-confidence.
Google and YouTube have been pushing their users harder for full identity disclosure, but do you really know what you stand to gain, and lose? Before you commit to giving out your real identity and name across your YouTube and Google+ accounts, weigh the pros versus the cons with this list I’ve put together, and then decide for yourself if it’s really in your best interest, not just Google’s.