Cyber-attacks continue to grow in 2015. According to anti-virus testing site AV-TEST, more than 390,000 new malicious programs are now registered every single day, and the total amount of malware attacks in circulation now stands around the 425,000,000 mark.
On the positive side, the rate of growth of new malware doesn’t seem to have changed much since last year. By the end of the year it is expected that around 150,000,000 new strains will have been detected, up from 142,000,000 in 2014. To put that in context, between 2013 and 2014 the amount of new malware almost doubled from 81,000,000.
Out of this vast amount of malware, some is more important than others. Here’s our rundown of the five most significant….
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We are NOT really Google’s customers… Google calls us
users, but in fact we are Google’s products.
Our attention is what Google sells to its customers –
This day and age it’s pretty uncommon to not see someone with a smartphone, tablet or laptop in a public place like a library. We’ve become quite reliant on them, wouldn’t you say? So reliant, we often say we “couldn’t live without them”. In my experience, I have never owned a smartphone or tablet. And there have been occasions where I’ve been without a laptop for weeks at a time, usually due to it being repaired.
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I love the question “are you on Facebook?” First I smile and say no I don’t use Facebook, and then realize I’ve just been given another great opportunity to deliver my patented elevator sales speech…
… As a Digital Strategist I help individuals & organizations effectively leverage digital technology and apply limited resources to achieve their online goals. And one of the best ways to be accessible to all of the 3+ billion global Internet users (3,079,339,857 as of 12/31/14, internetworldstats.com), and not just the walled 1 billion Facebook users, is to have my own branded personal website/blog & email (CraigBarry.com). For the cost of a couple of beers ($12USD/yr.) I can offer whatever content I choose and have complete control over privacy, context and monetization – I can’t do that using Facebook.
If time is really short – I just say − I just noticed that the number of worldwide Facebook user and smokers both just passed the 1 billion mark!
Do you smoke? Why not? Everyone else is doing it.
Maybe it is time to separate yourself from the rest of the pack!