“Everything Communicates, Everything you say, everything you don’t say, everything you do, everything you don’t do… Everything Communicates”.
− Peter Economides
Google Earth Pro used to cost a staggering $400 a year, but in case you haven’t heard, the intuitive mapping program is now free. Google announced the change back in 2015, but the company’s instructions have since become outdated. Thankfully, the process remains relatively straightforward and quick.
The Pro package will be familiar to anyone who has used Google Earth before, but the software comes loaded with a host of extra features. Media companies use the video export feature to supplement reporting, and construction firms can use the tools to digitally survey any location on Earth. Here’s how to get these and other previously expensive features for free, whether you’re an Apple or Windows aficionado.
The right tools help organizations succeed. The Google Apps Marketplace makes it easy for admins and employees to find these tools by offering hundreds of third-party applications that integrate directly into Google Apps for Work. Today, we’re revealing a brand new site for the Google Apps Marketplace that makes this process even simpler. A new home page highlights the most popular apps, new arrivals, and more, while search functionality and the navigation bar make it easy for users to find the apps they need.
Google Drive is awesome for collaborating on documents online. If you are not using it, we highly recommend giving it a try, especially if you’ve never used cloud storage before. But even if you’re already comfortable with an alternative cloud storage service, do consider making the switch.
For starters, Google Drive is secure enough for most users. Also, if you’re already integrated with Google Docs, then Google Drive is a natural and convenient complement. And the good news is, if you’re coming from elsewhere, migrating to Google Drive is pretty simple.
Ready to get started? Here’s how to get signed in and get your files set up. And if you want to share any of your files with non-Google users — which is actually a big selling point of Google Drive — we can get you started on that, too.
Cyber-attacks continue to grow in 2015. According to anti-virus testing site AV-TEST, more than 390,000 new malicious programs are now registered every single day, and the total amount of malware attacks in circulation now stands around the 425,000,000 mark.
On the positive side, the rate of growth of new malware doesn’t seem to have changed much since last year. By the end of the year it is expected that around 150,000,000 new strains will have been detected, up from 142,000,000 in 2014. To put that in context, between 2013 and 2014 the amount of new malware almost doubled from 81,000,000.
Out of this vast amount of malware, some is more important than others. Here’s our rundown of the five most significant….
Last month, in a surprise move, Google became Alphabet. Now, this is the Internet’s biggest brand and the largest Internet-focused company. You would assume that their homepage would be Alphabet.com, right? Wrong. Google, or Alphabet, doesn’t think the .com is essential any more and set its global domain at abc.xyz.
A while back, Internet regulator ICANN opened new extensions – beyond the familiar .Com, .Net, .Org and so on. These extensions, called top-level domains (TLD), will allow Internet users to get more personalized and meaningful names, while not being restricted by whatever is available as a .Com.
However, there are still many who believe the .Com address is invaluable and these other TLDs are n0t a good idea.
I recently received an email asking me a simple request.
However, the email was 3 pages long.
The whole message could have been 3 lines, but instead the author decided to write a short novella.
Needless to say, I didn’t read the whole thing. Nor did I respond.
Are your emails going unread because they are too long?
Long Emails Don’t Get Read
When people first construct a “personal brand,” the last thing they’re concerned about is juggling the content, data, monitoring and associated analytics that come along for the ride. Personal branding sounds like a great idea on the surface. It allows you to control ownership of your voice, create thought leadership and add credibility to your professional outreach.
Mobile, video, and programmatic. These are all top of mind for brands. But where does content development fit in? Kim Larson, global director of Google BrandLab, shares how her team helps marketers improve and streamline their YouTube marketing strategies and feed the proverbial content monster.
If you’ve ever been on the receiving end of a malware attack, you’ll know that it can be frustrating and time consuming to remove the infection and repair your system. Manual removal requires downloading a removal tool and booting into Safe Mode, and in extreme situations can require you to completely reinstall…